An Instant Traffic Idea For You
Hi
In this weeks newsletter we are going to provide you with an
instant traffic idea that you can use to generate visitors to your
site extremely quickly. It’s embarrassingly easy and doesn’t cost
you a penny to start. Sound good? Great. Let’s begin…
First of all let us start with a quick marketing lesson. The best
time to offer someone something to buy is straight after they have
bought something else. It is the easiest time to make a sale
because the person is in the buyers mindset. How often have you
gone into a shop to buy a shirt or skirt you wanted…and ended up
walking out of the shop with a lot more than just that? Or what
about when you pop into the grocery store just to get tea bags and
end up buying two shopping bags full of groceries? It happens all
the time. Once someone gets in the buyers mindset and makes a
decision to buy something they are often willing to buy more. If
what is offered compliments what they have already bought.
From a marketing point of view when someone buys something from you
you should immediately offer them something else to buy.
Immediately. This is called an “upsell”.
For example let’s say I sell a golf ebook. If I sold just the golf
ebook, and it sold for $20, that is the maximum amount of money I
can generate from every customer who buys from my site.
But let’s say that as soon as someone buys a golf ebook from me I
offer them a $50 golf DVD set that compliments their initial
purchase. Well now I have a chance to make $70 from one customer
rather than just $20. And in my experience (and the experience of
others) between 20-40% of people will buy an “upsell” offer. Why?
Because they are in the buyers mindset.
Now let’s say the golf web site above sells the $20 ebook to 10,000
customers a year. If they do not have any upsells in place they
could be losing out on 2000 x $50 up to 4000 x $50 in upsell
revenue for one upsell alone. That’s $100,000 to $200,000 in lost
profits from a simple system that would take a few hours to
implement. They don’t even need to own the product/service they
upsell to their customers. They can promote something as an
affiliate to all their customers.
And that, dear reader, is where you come in.
If you have an affiliate program for your web site (you should do!)
you are in a great position where you can recruit site owners who
sell products that complement yours as an affiliate. Note the word
‘compliment’. Your competition won’t want to promote your site but
sites selling products that are similar but not the same often
will. Especially if you point out to them how much they could be
earning by promoting your site as an affiliate to their customers.
Here’s what you need to do…
Step One. Make a list of web sites that sell products that
complement yours but are not the same. For example if you sold
handbags you might contact sites selling womens shoes or womens
jewellery.
Step Two. Contact them asking them if they have an ‘upsell’ in
place in their business. If they do not then use the example
earlier in this email to highlight how much revenue they could be
losing out on. If they do have an upsell in place then great, tell
them you have a way for them to add in an extra upsell that
increase their sales even further.
Step Three. Provide them with an affiliate link for your site and a
short blurb that they can add to the page their customers see after
making a purchase or to the email receipt they send to their
customers. The blurb basically recommends your site and explains
how it compliments what they have just bought.
Step Four. Repeat with new site partners.
If you set up a few of these deals with high traffic sites in your
niche you can get a consistent stream of proven buyers visiting
your web site without spending a penny on advertising! Put it into
action and let us know how you got on.
Until next week
Jason Taylor
Jason Taylor is the owner of www.rapidprofitbooster.com where you can access a complimentary video seminar
on how to earn more from your web site without increasing your traffic